50 Year of Hacoupian Heritage

Sombat Hacoupian, the founder, entered fashion and fashion-making in the second half of the forties, and in the late forties he established a relationship with a fashion academy in Europe and regularly received its publications, which continues to this day. In the early fifties, the art of fashion and fashion making, especially in women’s clothing, came out of the corner of the houses and entered the society through live fashion shows in public places such as hotel lounges. In the early fifties, Mr. Hacoupian’s models appeared on the scene, especially in the men’s field, and in 1974 at the Bargrez Fashion Festival, his models were the first in design and sewing, and then in 1954, they took a big step in the fashion of Iran by presenting a collection of women’s and men’s models, which was unprecedented in Iran until then.

This new and unprecedented step was the performance of a magnificent and live fashion show, which was held by him for the first time in Iran at the Continental Hotel in Tehran. This was the first time that an Iranian fashion designer independently held this show at such a level, and it can be said that the word fashion was first used in Iran. This matter attracted the attention of domestic and foreign media widely, and in the next step, using the models presented in this show, they printed and published Iran’s first color fashion magazine called Houcrep in the same year

The matter of publishing this magazine and holding a live fashion show was covered by international news, and Reuters news agency not only reported this news abroad, but also commented on some examples of the presented models and announced from an artistic point of view that some of the models were inspired by the clothes of the 1930s in Europe, which was very surprising for this news agency that an Iranian designer looked at the history of European clothes in those years, and even two models were inspired by the historical clothes of Iran, which received special attention. With this action of Reuters, Hacoupian’s name crossed the borders of Iran and became famous.

Despite the young age of Mr. Hacoupian and the Hacoupian company, this brand gained a special place among customers and a long-term plan was designed and set up for continued success in the future. In 1978 , the Iranian revolution was victorious and according to the routine of all revolutions, changes took place in all aspects, especially in the cultural dimension, and the culture of clothing consumption changed temporarily, and some people believed that fashion and clothing in the form of that day will have no place in the society, and on the other hand, with the beginning of the imposed war, this idea was further strengthened, so that in the early 60s, the garment factories, which were mainly owned by the government, were shut down. . However, Mr. Hacoupian by knowing the history of revolutions, especially from the Second World War, realized how everything after the war and stabilization of the revolution, especially the art of designing clothes, would return to normal conditions. Also, the experience of European countries realized this prediction, for example After the Second World War, Italy moved with such speed in this field that it left behind the most advanced countries in the world, e.g., England and France.

Due to his firm belief in the progress of this profession, successful cooperation was done to prevent the closure of government factories, and despite the restrictions that were in place for the private sector at that time, Hacoupian Company did not stop progressing and with very creative initiatives presented its plans at the International Trade Fairs held in Tehran. Its booths were always attracted by domestic and foreign visitors, and this made it more hopeful for the future.

Until the 1970s, the conditions for the private sector were still limited, and at that time Somayeh Graduate School, recently known as Shariati University, requested cooperation from Mr. Hacoupian to improve its scientific level in the field of modeling and pattern making, which was accepted by him, and he held the first course of special classes for their teachers. In this way, a new European system replaced the old, worn out and inefficient methods and he taught the students for several semesters. . After a while, he received an invitation from Al-Zahra University in the same field and he taught at that university for several years and taught the same modern European system through the compilation of specialized and professional pamphlets, which created a significant change in the entire higher education system in this field. Following these educational developments at the higher level, the field of Clothing Engineering was created at Amirkabir University for the first time, and once again he was invited to cooperate, and he cooperated to the fullest and taught students at that university for 3 to 4 semesters.

In the 1980s, when a window for the private sector was opened, Hacoupian took another unprecedented step in the path of its extensive activities, which came to fruition in 1981 and in many cases left behind the industrial age; he brought the latest technology of the third millennium in design and sewing to Iran for the first time and proudly installed and commissioned this entire project in less than two months

By using our half a century of experience in designing and sewing with the aim of preserving the artistic spirit in our products, we combined the traditional way of designing and sewing with this advanced technology, which today our dear compatriots, especially the big Hacoupian family (our honorable subscribers), are observing the related results.

In the 80’s we have presented our completely creative models by publishing our catalogs every season. This movement caused a major leap in the country’s fashion and the clothing industry. . On another step with the cooperation of some respected professors of Al-Zahra University in the direction of giving an identity to the art of design and fashion for the first time in Iran, the Iranian Fashion and Textile Designers Association was founded and Mr. Hacoupian was elected as the first Chairman of the Board of this association.

Today, fashion as the driving engine of industries, especially consumer industries, has rightly become a global issue as a responsible and productive industry in all dimensions; including artistic, social and economic aspects, and even environmental issues.

In the artistic aspect, according to the principle of diversity in clothing that most of the people worldwide are attracted to, Hacoupian has succeeded in responding to this need of everyone in the country by creating various beauties. We are satisfied with the fact that we have never used fashion as a means of shouting and controversy and have always made dignity and beauty our main goal, because socially we believe that our youngsters grow up with a rich and dignified culture and should not suffer chaos, because today success and progress require order and peace of mind and hard work.

The designers and fashion makers of the world have been working on creating a culture for the production and consumption of goods for a few decades, especially clothing made from natural materials such as wool, cotton and silk; on the one hand, it provides personal health and safety, and on the other hand, it does not cause any harm to the environment in the recycling cycle. . We have done many things in the direction of protecting the environment and changing the culture of clothing consumption in the last three decades, in a way that in our society, despite the problems with wearing clothes that have been made from natural materials, the attention of many consumers has been drawn to this. This matter has caused us to use more than 70% of natural materials in our production. . In general, due to the processes that are carried out precisely and continuously in our productions, the name of Hacoupian evokes dignity, beauty and quality for the consumer.